Your full admissions strategy — structured in Notion. Personalized by AI.

Applying to a top MBA program? This toolkit combines a full admissions playbook with a custom GPT assistant to help you:

Clarify your positioning and school strategy
Structure essays that stand out — not blend in
Improve your resume, recommendations, and interviews
Stop overthinking and get unstuck, fast

You get:

The MBA App Toolkit — a structured, read-only Notion dashboard with proven strategy modules, sample essays, and practical guidance
Ask Alex @ MBA Apply — a GPT assistant trained on this exact framework, ready to give unlimited feedback on your resume, essays, and overall story

With 20 years of experience helping applicants get into top MBA programs (including HBS, Stanford, Wharton, Booth, and INSEAD), Alex designed this product to help applicants think clearly, position themselves strategically, and get candid, unlimited feedback — all without the traditional price tag.

Why It’s Different

Unlimited feedback — unlike human consultants, Ask Alex never runs out of time or patience
Skip the $4,000+ price tag — get expert-level strategy at a fraction of the cost
No login or setup required — open the Notion link and go

Whether you’re flying solo or working with a consultant, this product can anchor your entire process — or quietly supercharge it behind the scenes.

Frequently Asked Questions

Q: Do I need a ChatGPT Plus subscription to use the custom GPT?

A: No. The “Ask Alex @ MBA APPLY” GPT assistant works with both free and Plus accounts. However, free-tier users may encounter occasional message or session limits due to OpenAI’s usage caps.

Q: What’s the difference between this GPT and the regular ChatGPT?

A: “Ask Alex @ MBA APPLY” is a custom GPT assistant fine-tuned on 20 years’ worth of Alex’s admissions consulting strategies, frameworks, and insights—content that’s not available in the regular ChatGPT. It references a curated internal knowledge base to give answers specific to MBA admissions.

Here is the same prompt – the first given to regular ChatGPT, and the second to Ask Alex @ MBA APPLY. Notice that the regular ChatGPT pulls up the incorrect essay question (and does so consistently) for the 2025-26 application cycle. The Ask Alex GPT has been tuned correctly (and even went out of its way to cite sources from other consulting firms, which wasn’t my intent but facts are facts). While these GPTs aren’t infallible, the Ask Alex GPT has been trained on 200,000 words’ worth of Alex’s written insights over the years – to give you the kind of feedback that is more credible than a general Large Language Model (LLM).

Q: What is the MBA App Assistant toolkit?

A: It’s a structured, read-only Notion workspace filled with distilled admissions strategies, school-specific advice, resume and essay templates, interview prep, and more. You don’t need a Notion account to access it—just a web browser.

It includes the following 13 modules:

Timeline & Project Plan
Mindset & Common Mistakes
School Targeting Strategy
Applicant Archetypes
Test Scores & Grades
Resume & Application Form
Essay Strategy & Structures
Sample Essays
Recommender Strategy
Interview Prep
Post-MBA Career Paths
Life in B-School
School Specific Strategies

When you use these modules alongside the Ask Alex @ MBA APPLY custom GPT, you create a powerful feedback loop—structured insights guide smarter questions, and smarter questions unlock deeper, more personalized answers.

Q: Is my data tracked or stored when I use the GPT assistant?

A: No. The assistant is hosted by OpenAI, and your conversations are subject to OpenAI’s privacy policy. The creator of this tool (Alex) does not have access to any of your questions, prompts, or data.

Q: Is the Notion content private?

A: The Notion toolkit is published as “read-only.” No personal data is collected or visible. It’s a static reference, not a tracking tool.

Q: Can I share the Notion link with others?

A: No. The toolkit is licensed for individual use only. Please don’t share the link or content—this product is priced fairly to respect that trust.

Q: What if I need help using the toolkit or GPT assistant?

A: The product is designed to be self-guided and zero-maintenance. If you have technical issues, you can contact OpenAI support for GPT-related questions or refer to the Welcome Guide included with the toolkit for setup help.

Q: Is this a replacement for a human admissions consultant?

A: It’s not a full substitute—but it’s a smart, affordable alternative. You’ll get access to the exact frameworks and insights that Alex used with paying clients, wrapped into a tool you can use on your own schedule, with no pressure or upsells.

application strategy

MBA App Assistant